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Most life coaches dont have systems for finding clients. In fact, many people who start out end up failing primarily because they dont know how to find clients. Fear gets the best of them. In the end, they just dont have the absolute certainty that they know how to find clients every month. And you get absolute certainty by having a system that works.
But first, in order to get to a system, you have to overcome your fear and be committed to your life coaching practice just like a business. Coaches dont build sales systems because they dont have a business background, and they dont have a business mentality. They dont believe that they can regularly find clients, so they dont even know that its possible to develop a system of finding clients.
But thats what life coaches are looking for. They just want to know they can find clients consistently every month. The system part is the easy part. The mindset and overcoming your fears are the more challenging aspects. Your system just need to track a few things that Ill list below.
-You need to know how many sales conversations you are having weekly.-You need to know how many of those conversation are converting to paying clients.
Thats about it. Once your business gets rolling, there are more components you can add in to your system. But the basics are how many people you talk to every week. Here are the main three reasons coaches dont develop a system.
-Life coaches dont have absolute certainty they know where to find clients in their market.-Life coaches dont have absolute certainty that they can convert their sales conversations into paying clients.
If coaches had certainty on those two aspects, they would feel confidence in their ability to find clients without struggle. The reason they dont have certainty is because of the following beliefs and fears:
-They dont believe people will pay for their services.-They dont believe they are valuable enough. Not good enough. Not worthy enough.-Theyre too afraid to make a stand for their coaching and the value they provide-Theyre afraid of rejection and failure.
There may be other variations, but these are the most common too. The good things about fears, though, is that you can also develop a system for overcoming your fears. I do. Fears are not final. Beliefs can always change. You just have to know how. You dont usually question your fears because you dont know that you can. You dont know that it can be different.
But fears are simple things that once you examine them and experience them, they can dissolve right away. And you can develop a system for that too. Theres nothing you cant develop a system for. And systems are your key to having absolute certainty that you can attract clients consistently and be successful in your life coaching practice.
