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Wellness clinics cant survive on word of mouth and a few repeat clients, you need to have a way to bring in new people.
If you want to consistently bring in new clients, you need a solid promotion strategy.
You dont need to hire a big advertising agency to properly promote your business, theres a lot you can do on your own. If you want to learn how to promote your clinic, read on.
Make An Email List
Clients lives can get busy, and you need to do what you can to stay on their minds. E-mail lists are a great way to keep in touch with clients and let them know about exclusive offers and deals.
Start collecting email address from your clients and build out your email list. Start looking for an email blast provider you can use so you can create easy templates and send out emails faster.
Read up on optimal sending times, and be sure to not send them out too often. Multiple emails several times a week can start to feel like spam to some people.
Email blasts should be a continuous part of your promotion strategy. Once a week, bi-weekly, or even monthly can work. You just need to gauge your audience to see when theyd like to hear from you.
Let them know about past and upcoming events at the clinic, and if there are any sales or promotions coming up. Highlight people that are making great progress at the clinic and celebrate their accomplishments.
Show What Makes You Valuable
Wellness Clinics are new to some people, they may not be aware of the variety of services you offer and practices you specialize in.
Do you specialize in health plans for businesses and their employees? Is your specialty nutrition and weight loss? Do you encourage sexual health like Elna Sexual Wellness?
People need to know what your clinics specialty is so they can see how you can help them improve their lives.
Dont create a generic message when youre working on your promotion strategy. Highlight what makes you different and make that the core focus of your message.
Get Involved In The Community
If you run a health and wellness clinic, community events and activities are a great way to promote yourself and get to know your neighbors.
See if any local hospitals in the area are putting on wellness activities and promote your services there. Offer to do tutorials and give out free samples at community events.
If you cant be at local events, advertise at them. Buy some ad space in the playbill when theres a show at the community theater. Run an ad in the local paper or the town newsletter.
Be Active On Social
When some people make social media a part of their promotion strategy, they assume that its all about posting content. Well talk about content creation in a bit, but for now, were going to focus on why you need to be social on social.
People dont just find your profiles through search and your posts. They can find you when you make an informative comment on someone elses post, or see that you retweet some of their favorite followers.
Take time to interact with other profiles when you plan your social media strategy. Follow pages you believe share similar values with your wellness clinic and like and comment on their posts.
Also be sure to interact with your own followers. Like things your clients post, and always feel free to comment when its appropriate.
Create Content With A Purpose
Every time you post something on social, write a new blog post, or send out a new email you need to think about what you want to accomplish.
Purpose is the cornerstone of promotion strategy. Think about what youre creating content, and what you want people to do after they read it.
If you keep the end result in mind when you write content, youll get a lot more out of it.
That picture of your yoga instructor leading their morning class may look nice, but think about what it could do with the right message attached to it.
You could post it with text that explains whats going on in the picture, and educates the reader about yoga. You could include prices and a number to contact the instructor so the reader can sign up for the next session.
Utilize Video
Video is very popular right now. Advertising with videos is easier than ever now thanks to smartphones and social media. Your phone is a multimedia advertising tool, and you need to make video a part of your promotion strategy.
Theres so much content you can create related to health and wellness.
Take videos of fitness instructors demonstrating some of their favorite exercises. Post a step by step video of someone making your favorite healthy recipe.
Be sure to post videos on platforms that make the most sense. Snapchat and Instagram are the two most popular social platforms for video content.
Start Advertising Online
After youve posted some content and gotten to know your audience, its time to take your promotion strategy to the next level with online advertising.
You can create a solid PPC campaign or a social campaign with a small budget. As long as you have the right targeting and messaging, your ad can reach a lot of people.
Start off with the right messaging. Youre going to have limited text space, so be sure to keep your message short and to the point.
Entice people with an offer, and be sure to include a call to action at the end to prompt the reader to take the next step.
Think about the people you want to target, and be sure to A/B test your ads to see which ones perform the best.
Next Steps For Your Promotion Strategy
Now that you know the basics about properly promoting your business, its time to put your knowledge into action.
If youre interested in ways to improve PPC and SEM, look at our post about remarketing and retargeting. After youve read that, read up on how to create more data-driven content.
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